3:30pm – 6:30pm
S11 The Ritz-Carlton Leadership Center presents: Brand Differentiating Service – Delivering an Elevated Experience
3 CME credits
Registration fee: $300
Ritz Carlton Speaker TBD
Level: Comprehensive                         Organization: Didactic
Any brand not emotionally engaging their customers risks losing those customers to a brand who will– and in anxious times, consumers are especially likely to spend time and money where they feel safe and valued.

At The Ritz-Carlton, creating guests for life is an inherent part of doing business because every Lady & Gentleman is educated in the emotional and psychological aspects of service. With this program you will learn how our time-tested methodologies foster a culture of personalized service and genuine care albeit in-person or through virtual engagement. Demystifying the legendary Ritz-Carlton mystique, we will show you exactly how to anticipate and fulfill unexpressed needs, pivot quickly to customize interactions, and make indelible impressions that create passionate internal and external brand advocates.

Distinctive Topics

• Emotional Connection: A discussion about the difference between functional and emotional benefits and why this distinction is critical to brand loyalty.
• The Ritz-Carlton Key Service Principles: An overview of the service principles that lead to authentic connections and the importance of psychology in service.
• Optimizing Every Interaction: The five components that customers need and want in a service industry professional, regardless of organization or customer.
• A Written Service Strategy: It is critical to offer a consistent customer experience. One of the ways this is achieved at The Ritz-Carlton is through the Three Steps of Service.
• Create Brand Advocates: You will review how to anticipate customer needs through their service journey, including how to stay-in-the-moment to increase perception, customer relationship management best practices, and how to leverage surprise and delight techniques.