MONDAY, MAY 3, 2021
10:30am – 12:30pm
2-Hour Courses


505 The Business of Plastic Surgery is Changing – Are You Ready for the Next Wave?
Dana Fox*, Marie Olesen* and Neal Reisman, MD
Level: Advanced                                  Organization: Didactic
Desired outcomes:

  • Discuss how you must adapt to changing market trends today to ensure the long-term success of your practice
  • Identify how to effectively communicate your unique benefits, and qualifications as juxtaposed to your non-core competitors
  • Define how smart marketing can help you tell your story and generate positive action
  • Recognize how your patients buy aesthetics, it may be different than you imagine


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