MARKETING

505 The Business of Plastic Surgery is Changing – Are You Ready for the Next Wave?
Dana Fox*, Marie Olesen* and Neal Reisman, MD
danaf@page1solutions.com
Level: Advanced                                  Organization: Didactic
Desired outcomes:

• Discuss how you must adapt to changing market trends today to ensure the long-term success of your practice
• Identify how to effectively communicate your unique benefits, and qualifications as juxtaposed to your non-core competitors
• Define how smart marketing can help you tell your story and generate positive action
• Recognize how your patients buy aesthetics, it may be different than you imagine