PRACTICE MANAGEMENT

305 Relationship Marketing: What It Means and How to Put It in Action   
Karen Zupko*, President, KarenZupko & Associates, Inc.
kzupko@karenzupko.com
Level: Comprehensive                         Organization: Interactive Workshop
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’.  Great marketing requires a lot more than SEO – see how you can improve your practice first impressions on the phone, via email and in person.
Desired outcomes:

• Discuss your Net Promoter Score
• Avoid commoditization and competing on price alone
• Understand how great service supports your fees
• Discuss how to boost your word of mouth promotion and how to avoid negative word of mouth
• Assess how to create a more memorable consultation experience that differentiates you from everybody else
• Improve your ability to turn practice features into patient-valued benefits