SUNDAY, MAY 2, 2021
2:00pm – 4:00pm
2-Hour Courses


305 Relationship Marketing: What It Means and How to Put It in Action   
Karen Zupko*, President, KarenZupko & Associates, Inc.
Level: Comprehensive                         Organization: Interactive Workshop
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’.  Great marketing requires a lot more than SEO – see how you can improve your practice first impressions on the phone, via email and in person.
Desired outcomes:

  • Discuss your Net Promoter Score
  • Avoid commoditization and competing on price alone
  • Understand how great service supports your fees
  • Discuss how to boost your word of mouth promotion and how to avoid negative word of mouth
  • Assess how to create a more memorable consultation experience that differentiates you from everybody else
  • Improve your ability to turn practice features into patient-valued benefits


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