PRACTICE MANAGEMENT

105 Cultivating Authority Online: Where Reputation and Rankings Intersect

Ryan Miller*
ryan@etnainteractive.com
Level: Intermediate                             Organization: Didactic
Desired outcomes:
Surgeons today find themselves under greater scrutiny from patients and search engines.  This course will explore how Google virtually measures trust and authority to influence search engine rankings and explain the interconnectedness of online authority and reputation. 

• Identify how any surgeon at any stage of their career can cultivate trust and authority online
• Discuss how virtual measures of authority impact search engine rankings 
• Uncover 5 common mistakes and misconceptions about authority online 
• Explain the connection between authority signals and online reputation
• Define a strategy to immediately cultivate authority online and defend reputation