The Business of Launching Your Practice
The Business of Launching Your Practice
 PROGRAM

Friday, December 2

6:00pm – 8:00pm
Facilitated Networking Reception

Saturday, December 3
7:15am – 8:00am
Registration and Breakfast

8:00am – 8:10am
The Business of Launching Your Practice Welcome
Nolan Karp, MD & Ashley Gordon, MD

8:10am – 8:15am
The Aesthetic Society Welcome & Update
Jennifer Walden, MD

Starting Your Practice
Moderator – Ashley Gordon, MD

8:15am – 8:35am
How to Find Your Perfect Job
Jordan Frey, MD

8:35am – 8:55am
100 Pearls for Starting Your Own Practice
Douglas Steinbrech, MD

8:55am – 9:15am
Lessons in Starting Your Own Practice, Successes, Failures & Events Out of Your Control
Rachel Walker, MD

9:15am – 9:30am
Discussion

9:30am – 10:00am
Coffee Networking Break

Contracts and Employment
Moderator – Nolan Karp, MD

10:00am – 10:30am
The Hitchhiker’s Guide to Your First Physician Employment Agreement
Bradford Adatto

10:30am – 10:50am
Successfully Negotiating Your First Contract
Jordan Frey, MD

10:50am – 11:05am
Discussion

Legal, Regulatory and Malpratice
Moderator – Jordan Frey, MD

11:05am – 11:20am
Malpractice
Kelly Reddell, Esq.

11:20am – 11:35am
Setting Up a Corporation
Bradford Adatto, Esq.

11:35am – 11:50am
Corporate Compliance in Medicine – What Does It Mean?
Bradford Adatto, Esq.

11:50am – 12:05pm
Discussion

12:05pm – 1:05pm
Lunch Break

Building Your Aesthetic Practice
Moderator – Ashley Gordon, MD

1:05pm – 1:35pm
Building Your Aesthetic Practice
Karen Zupko

1:35pm – 2:00pm
The Evolving Aesthetic Patient Journey
Ashley Gordon, MD

2:00pm – 2:20pm
Using Conversion Rates to Measure the Health of Your Aesthetic Practice
Karen Zupko

2:20pm – 2:40pm
How to Break into A Highly Competitive Market and Stay There
Rachel Walker, MD

2:40pm – 2:55pm
Discussion

2:55pm – 3:25pm
Coffee Networking Break

Variations of the Plastic Surgery Practice
Moderator – Ashely Gordon, MD

3:25pm – 3:45pm
Practicing Aesthetic Surgery as an Employed Plastic Surgeon
Neil Tanna, MD

3:45pm – 4:00pm
Partnering with a Non-Plastic Surgeon – Pre-recorded
Troy Pittman, MD

4:00pm – 4:15pm
Integrating Breast Reconstruction into Your Aesthetic Surgery Practice
Neil Tanna, MD

4:15pm – 4:30pm
Discussion

4:30pm – 5:05pm
Panel: 51% of the World’s Population – Getting Men into Your Practice
Moderator: Nolan Karp, MD
Panelists: Ashley Gordon, MD Chet Mays, MD, Douglas Steinbrech, MD

5:05pm – 5:45pm
Panel: How to Handle the Disgruntled Patient
Moderator: Neil Tanna, MD
Panelists: Brad Adatto, Esq., Ashley Gordon, MD, Douglas Steinbrech, MD, Rachel Walker, MD and Karen Zupko

5:45pm – 6:00pm
Discussion

6:00pm
Adjourn

Sunday, December 4

6:45am – 7:30am
Breakfast

Billing and Compensation
Moderator – Neil Tanna, MD

7:30am – 7:45am
Working with Health Insurance: The Ins and Outs
Nolan Karp, MD

7:45am – 8:15am
Billing and the Revenue Cycle for Plastic Surgeons
Karen Zupko

8:15am – 8:30am
Plastic Surgeons: Understanding Compensation
RVU Model: Jordan Frey, MD
Collections Model: Neil Tanna, MD

8:30am – 8:45am
Discussion

Marketing and Branding
Moderator – Nolan Karp, MD

8:45am – 9:05am
Making Your Brand Stand Out in a Competitive Market/Find Your Voice Amongst the Noise
Ryan Miller

9:05am - 10:10am
How to Create Your Own Brand in the Shadow of a Superstar
Chet Mays, MD

10:10am – 10:35am
Online Marketing Tips for the Start-Up Surgeon
Ryan Miller

10:35am – 10:45am
Discussion

9:15am – 9:30am
Coffee Networking Break

Finance and Accounting
Moderator – Jordan Frey, MD

10:45am – 11:00am
12 Simple Steps to Financial Freedom for Young Physicians
Jordan Frey, MD

11:00am – 11:15am
Tax and Retirement Strategies
Lawrence Keller

11:15am – 11:30am
Life Insurance and Disability Insurance
Lawrence Keller

11:30am – 11:45am
Discussion

11:45am – 12:30pm
Lunch Break

Staffing, Associates and Partnerships
Moderator – Nolan Karp, MD

12:30pm – 12:45pm
The Winning Team – How to Find Them and Keep Them
Karen Zupko

12:45pm – 1:00pm
How to Handle Disgruntled, Disruptive Employees
Bradford Adatto, Esq.

1:00pm – 1:15pm
What I Look for in an Associate or a Junior Partner and How to Make it Equitable
Douglas Steinbrech, MD

1:15pm – 1:30pm
Partnership: More Than Just a Piece of the Pie
Chet Mays, MD

1:30pm – 1:45pm
Discussion

1:45pm – 2:15pm
Panel: Should I Open a MedSpa, be a MedSpa Director and/or Offer Non-Surgical Services
Moderator: Ashley Gordon, MD
Panelists: Chet Mays, MD, Rachel Walker, MD, Brad Adatto, Esq.

2:15pm – 2:45pm
Panel: Should I Use a Surgery Center, Use the Hospital or Build My Own OR?
Moderator: Nolan Karp, MD
Panelists: Douglas Steinbrech, MD, Rachel Walker, MD, Ashley Gordon, MD

2:45pm – 2:55pm
How to Join The Aesthetic Society
Nolan Karp, MD

2:55pm – 3:30pm
Burning Questions – Ask Us Anything
Faculty and Industry Roundtable Discussions

3:30pm
Adjourn

Program subject to change