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 PROGRAM

SATURDAY, OCTOBER 12

7:00am – 7:30am
Breakfast

7:30am – 7:40am
Welcome - The Business of Launching Your Practice
Nolan Karp, MD & Ashley Gordon, MD

7:40am – 7:45am
The Aesthetic Society Welcome & Updates
Nolan Karp, MD

WHAT PATH SHOULD I TAKE? ACADEMICS, HOSPITAL EMPLOYMENT, OR PRIVATE PRACTICE?
Moderator – Ashley Gordon, MD

7:45am – 8:05am
How to Find Your Perfect Job
Jordan Frey, MD

8:05am – 8:25am
Opening an Aesthetic Practice On a Shoe String Budget; a DYI Approach
Rhett N Willis Jr, MD

8:25am – 8:45am
Practicing Aesthetic Surgery as an Employed Plastic Surgeon
Neil Tanna, MD

8:45am – 9:05am
Lessons in Starting Your Own Practice. Successes, Failures & Events Out of Your Control
Rachel Walker, MD

9:05am – 9:25am
Think the Grass is Greener? It Might Be: From Academics to Private Practice
Troy Pittman, MD

9:25am – 9:45am
Discussion

9:45am – 10:15am
Coffee Networking Break

CONTRACTS, UNEMPLOYMENT AND MALPRACTICE
Moderator – Nolan Karp, MD

10:15am – 10:45am
The Hitchhiker’s Guide to Your First Physician Employment Agreement
Brad Adatto, Esq.

10:45am – 11:05am
Successfully Negotiating Your First Contract
Jordan Frey, MD

11:05am – 11:25am
Malpractice: What You Need to Know from the Plaintiff’s Side
Andy Payne, Esq.

11:25am – 11:45am
Malpractice: What You Need to Know from the Defendant’s Side
Andy Payne, Esq.

11:45am – 12:00pm
Discussion

12:00pm – 1:00pm
Lunch

BUILDING YOUR AESTHETIC PRACTICE
Moderator - Ashley Gordon, MD

1:00pm – 1:30pm
Building Your Aesthetic Practice
Amy Anderson, MBA

1:30pm – 1:50pm
Perfecting the Patient Experience
Ashley Gordon, MD

1:50pm – 2:10pm
Software Essentials for a Plastic Surgery Practice
Amy Anderson, MBA

2:10pm – 2:30pm
Lessons Learned 4 years In
Rhett N. Willis, Jr., MD

2:30pm – 2:45pm
Partnering with a Non-Plastic Surgeon
Troy Pittman, MD & Kamakshi Zeidler, MD

2:45pm – 3:00pm
Discussion

3:00pm – 3:20pm
Coffee Networking Break

3:20pm – 4:20pm
PRACTICE START UP PANEL - RAPID FIRE

Moderator - Amy Anderson, MBA
Faculty: Ashly Gordon, MD, Andre Marshall, MD, Troy Pittman, MD, Rachel Walker, MD, Rhett N. Willis , Jr., MD and Kamakshi Zeidler, MD

4:20pm – 4:35pm
Integrating Breast Reconstruction Into Your Aesthetic Surgery Practice
Neil Tanna, MD

4:35pm – 4:55pm
How to Modernize & Grow After Joining an Older Surgeon
Kamakshi Zeidler, MD

4:55pm – 5:15pm
Show me the Money! Private Equity vs. Evergreen Capital
Kamakshi Zeidler, MD Brad Adatto, Esq.

5:15pm – 5:30pm
Discussion


SUNDAY, OCTOBER 13

7:00am – 7:30am
Breakfast

BILLING & COMPENSATION
Moderator - Nolan Karp, MD

7:30am – 7:45am
Working with Health Insurance; The Good, the Bad, the Ugly
Nolan Karp, MD

7:45am – 8:00am
Insurance Billing 101 for Plastic Surgeons
Amy Anderson, MBA

8:00am – 8:15am
Understanding Compensation; RVU Model
Jordan Frey, MD

8:15am – 8:30am
Understanding Compensation; Compensation Model
Neil Tanna, MD


FINANCE & ACCOUNTING
Moderator - Jordan Frey, MD

8:30am – 8:45am
Steps to Financial Freedom for Young Physicians
Jordan Frey, MD

8:45am – 9:00am
Tax & Retirement Strategies
Lawrence Keller, CFP

9:00am – 9:15am
Life Insurance & Disability Insurance
Lawrence Keller, CFP


LEGAL & REGULATORY
Moderator - Nolan Karp, MD

9:15am – 9:30am
Setting Up a Corporation
Brad Adatto, Esq.

9:30am – 9:45am
Corporate Compliance in Medicine - What Does It Mean?
Brad Adatto, Esq.

9:45am – 10:00am
Discussion

10:00am – 10:15am
Coffee Networking Break

MARKETING & SOCIAL MEDIA
Moderator - Troy Pittman, MD

10:15am – 10:40am
10 Strategies to Set Your Future Self Up for Success Online
Ryan Miller

10:40am – 11:00am
Data-Driven Advice for Social, Blogs & AI Content Creators
Ryan Miller

11:00am – 11:10am
Internal and External Marketing Strategies
Rachel Walker, MD

11:10am – 11:20am
How to Break Into a Highly Competitive Market & Stay There
Andre Marshall, MD

11:20am – 11:40am
Find Your Voice Amongst the Noise: Making Your Brand Stand Out in a Competitive Market
Troy Pittman, MD

11:40am – 12:00pm
Social Media and Plastic Surgery – What's Hot & What’s Not
Kelly Killeen, MD

12:00pm – 12:15pm
Discussion

12:15pm – 1:15pm
Lunch

BUILDING A GREAT TEAM
Moderator - Ashley Gordon, MD

1:15pm – 1:30pm
Hiring an All-Star Team
Amy Anderson, MBA

1:30pm – 1:45pm
How to Handle Disgruntled, Disruptive Employees
Brad Adatto, Esq.


ANCILLARY SERVICES & EXPANSION
Moderator - Ashley Gordon, MD

1:45pm – 2:00pm
When & How to Cautiously Scale Your Practice
Rhett N Willis Jr, MD

2:00pm – 2:15pm
You Feed Me. I Feed You. The Symbiosis of Surgery, Laser & Medspa Services
Rachel Walker, MD

2:15pm – 2:30pm
Expansion Always in All Ways: Adding a MedSpa and Establishing a Dual-City Practice
Troy Pittman, MD

2:30pm – 2:45pm
Expansion of Brand to Other Markets
Kamakshi Zeidler, MD

2:45pm – 3:00pm
100 Pearls of Practice, Including When to Spend & When to Save
Andre Marshall, MD


3:00pm – 3:30pm
RAPID FIRE PANELS
Ashley Gordon, MD, Troy Pittman, MD, Rachel Walker, MD, Rhett Willis, MD, Kamakshi Zeidler, MD, Andre Marshall, MD and Brad Adatto, Esq.

3:30pm – 3:50pm
Discussion

3:50pm – 4:00pm
How to Join the Aesthetic Society
Nolan Karp, MD

4:00pm
Adjourn