The Business of Launching Your Practice
The Business of Launching Your Practice
  PROGRAM

Saturday, December 4 - all times in CST

9:00am – 9:10am
The Business of Launching Your Practice Welcome
Nolan Karp, MD & Ashley Gordon, MD

9:10am – 9:15am
The Aesthetic Society Welcome & Update
William P. Adams Jr., MD – Aesthetic Society President

Contracts, Employment & Malpractice
Moderator – Ashley Gordon, MD

9:15am – 9:45am
The Hitchhiker’s Guide to Your First Physician Employment Agreement
Bradford Adatto, Esq.

9:45am – 10:00am
Employment and Leasing Contracts: Devil in the Details
Robert Aicher, Esq.

10:00am -10:15am
Malpractice
Kelly Reddell, Esq.

10:15am – 10:30am
Discussion

Building Your Aesthetic Practice
Ashley Gordon, MD

10:30am – 11:00am
Building Your Aesthetic Practice
Karen Zupko

11:00am – 11:15am
Using Conversion Rates to Measure the Health of Your Aesthetic Practice
Karen Zupko

11:15am – 11:30am
Discussion

Legal and Regulatory
Moderator – Ashley Gordon, MD

11:30am – 11:45am
Introduction to Ethics
Robert Aicher, Esq.

11:45am – 12:00pm
Setting up a Corporation
Bradford Adatto, Esq.

12:00pm – 12:15pm
HIPPA – When It Applies, When It Doesn’t
Robert Aicher, Esq.

12:15pm – 12:30pm
Corporate Compliance in Medicine – What Does it Mean?
Bradford Adatto, Esq.

12:30pm – 12:45pm
Discussion

Networking Icebreakers
12:45pm – 1:15pm

Marketing
Moderator – Troy Pittman, MD

1:15pm – 1:35pm
How to Create Your Own Brand in the Shadow of a Superstar
Chet Mays, MD

1:35pm – 1:55pm
The Art of the Cosmetic Consult
Ashley Gordon, MD

1:55pm – 2:15pm
Online Marketing Tips for the Start-Up Surgeon
Ryan Miller

2:15pm – 2:35pm
Making Your Brand Stand Out in a Competitive Market / Finding Your Voice Amongst the Noise
Troy Pittman, MD

2:35pm – 3:00pm
Discussion

Finance & Accounting
Moderator –Nolan Karp, MD

3:00pm – 3:15pm
Financial Planning Mistakes Plastic Surgeons Make and How to Avoid Them
Jordan Frey, MD

3:15pm – 3:30pm
Tax and Retirement Strategies
Lawrence Keller

3:30pm – 3:45pm
Life Insurance and Disability Insurance – Your Best Bet
Lawrence Keller

3:45pm – 4:00pm
Discussion

4:00 Adjourn

Sunday, December 5 – all times in CST

Billing and Compensation
Moderator – Ashley Amalfi, MD

9:00am – 9:15am
Working with Health Insurance: The Ins and Outs
Nolan Karp, MD

9:15am – 9:45am
Billing and the Revenue Cycle for Plastic Surgeons
Karen Zupko

9:45am – 10:00am
Plastic Surgeons and RVUs – Understanding Compensation
Nolan Karp, MD

10:00am – 10:15am
Discussion

10:15-10:35
MED Talk – My Personal Experience- Transitioning from Academics to Private Practice
Ashley Amalfi, MD

Variations of the Plastic Surgery Practice
Moderator – Ashley Gordon, MD

10:35am – 10:55am
Transitioning Out of Residency to Group Practice then to Solo Practice
Umbareen Mahmood, MD

10:55am – 11:20am
MED Talk – My Personal Experience – How I Got Where I Am Today
David Sieber, MD

11:20am – 11:35am
How to Carve Out Aesthetics in the University Setting
Marissa Tenenbaum, MD

11:35am – 11:50am
Partnering with a Non-Plastic Surgeon
Troy Pittman, MD

11:50am – 12:05pm
Best Hiring Practices
Karen Zupko

12:05pm – 12:20pm
How to Handle Disgruntled, Disruptive Employees
Bradford Adatto, Esq.

12:20pm – 12:35pm
Discussion

12:35pm – 1:15pm
Networking Roundtables

Employed Practices
Moderator – Ashley Amalfi, MD

1:15pm – 1:30pm
Institutional Employment
Nolan Karp, MD

1:30pm – 1:50pm
Partnership: More Than Just a Piece of the Pie
Brad Calobrace, MD

1:50pm – 2:20pm
Hiring from the Employers Perspective – What Am I Looking For?
Andrew Elkwood, MD

Panels

2:20pm – 3:00pm
Should I Open a MedSpa, Be a MedSpa Director and/or Offer Non-Surgical Services?
Moderator – Nolan Karp, MD
David Sieber, MD, Ashley Gordon, MD, Brad Calobrace, MD, & Troy Pittman, MD

3:00pm – 3:15pm
Making & Saving Money as a Resident
Jordan Frey, MD

3:15pm – 3:45pm
Women’s Plastic Surgical Panel – What Women AND Men Need to Know
Moderator – Ashley Gordon, MD
Ashley Amalfi, MD, Marissa Tenenbaum, MD, & Umbareen Mahmood, MD

3:45pm – 4:00pm
How to Join The Aesthetic Society
Trent Douglas, MD

4:00pm – 4:30pm
Burning Questions – Ask Us Anything: Faculty Roundtables

4:30pm
Adjourn