SKINCARE MINI SYMPOSIUM #1 FRIDAY, APRIL 22 9:30am – 12:30pm What Makes Skin Care Work for You, Your Patients and Your Practice Co-Chairs: Troy Pittman, MD and Susan Wells, MS, RN, CANS 9:30am Welcoming Remarks Troy Pittman, MD, and Susan Wells, MS, RN, CANS 9:35am My Personal Experience with Skin Care and Med Spa Management Susan Wells, MS, RN, CANS 9:50am The Business Advantage Troy Pittman, MD 10:05am Integrated Plastic Surgery Model: Why Open a MedSpa? Ashley Gordon, MD and Michael Schwartz, MD 10:20am Recruiting, Educating and Compensating Staff Mary Beth Hagen 11:00am MedSpa Ownership, Liability and the Good Faith Examination Susan Wells, MS, RN, CANS 11:15am Menu of Services: Start Slow and Small to Grow Troy Pittman, MD and Susan Wells, MS, RN, CANS 11:30am Managing Inventory, Preventing Diversion and Minimizing Shrinkage Michael Schwartz, MD 11:45am Internal and External Marketing: Where to Put Your Marketing Dollars Ashley Gordon, MD 12:00pm Hot Topic Panel: Passive Income: Products, Subscription, E-Commerce All Faculty 12:15pm Putting Your Plan into Action – Q & A Discussion All Faculty