2:30pm – 4:30pm
2-Hour Courses

PRACTICE MANAGEMENT

608 It Takes Money to Make Money! How Much are You Spending on Your Leads? Also, an Update on the No Surprises Act and How it May Affect You!
Jonathan Kaplan, MD
drkaplan@pacificheightsplasticsurgery.com
Level: Basic                             Organization: Didactic
Desired outcomes:

• Review various techniques for lead generation
• Discuss typical cost per lead and less expensive alternatives
• Delineate actionable steps attendees can take to implement this less expensive alternatives
• Update the attendees on how the No Surprises Act may apply to aesthetics