2:00pm – 4:00pm
2-Hour Courses

MARKETING

309 Insider Tips from Socially Savvy Plastic Surgeons
Jay Calvert, MD, Steven Cohen, MD, Ashley Gordon, MD, Karen Horton, MD, Alfredo Hoyos, MD, Troy Pittman, MD, and Wendy Lewis
wlbeauty@gmail.com
Level: Basic                                         Organization: Panel
Desired outcomes:

• 6 plastic surgeons who are winning at social will share their experience and secrets for success in a panel format
• Discussion of best platforms for plastic surgery practices, ROI for each, how to formulate a social media strategy, content creation
• Advice on how to build up your brand on most valuable social channels, how to stimulate engagement
• Address pitfalls to avoid including patient photos, privacy issues, reputation management
• Share ways to maximize your time, staff time, hiring inhouse vs. enlisting social media agencies
• Recommendations for working with influencers to take your social media to the next level