The Aesthetic Meeting 2024


2-Hour Courses
4:30pm – 6:30pm


413 Creating Magic and Millions in Your Aesthetic Practice: A Roadmap to Creating a Successful Plastic Surgery and Medical Spa Business
M. Bradley Calobrace, MD, Bradford Adatto, Ben Hernandez and Nickoli Neville
Level: Comprehensive Organization: Didactic/Panel

Desired outcomes:

  • Discuss the benefits of creating magic within your practice
  • Review the structure and organization of your practice, including employee retention rate, compensation structure, and use of equipment, software and devices
  • Identify the benefits of financial dashboards
  • Evaluate MSO structure vs SPA structure
  • Recognize how to set your practice up for financial stability in uncertain times
  • Review best methods of marketing and branding for success, and how to leverage vendor partnerships