PRACTICE MANAGEMENT

413 Creating Magic and Millions in Your Aesthetic Practice: A Roadmap to Creating a Successful Plastic Surgery and Medical Spa Business
M. Bradley Calobrace, MD, Bradford Adatto, Ben Hernandez and Nickoli Neville
drbrad@calobrace.com
Level: Comprehensive Organization: Didactic/Panel

Desired outcomes:

• Discuss the benefits of creating magic within your practice
• Review the structure and organization of your practice, including employee retention rate, compensation structure, and use of equipment, software and devices
• Identify the benefits of financial dashboards
• Evaluate MSO structure vs SPA structure
• Recognize how to set your practice up for financial stability in uncertain times
• Review best methods of marketing and branding for success, and how to leverage vendor partnerships