PRACTICE MANAGEMENT

212 Relationship Marketing: What It Means and How to Put It in Action
Karen Zupko
kzupko@karenzupko.com
Level: Comprehensive Organization: Interactive Workshop
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’. Great marketing requires a lot more than SEO – see how you can improve your practice first impressions on the phone, via email and in person.
Desired outcomes:

• Discuss your Net Promoter Score
• Avoid commoditization and competing on price alone
• Understand how great service supports your fees
• Discuss how to boost your word-of-mouth promotion and how to avoid negative word of mouth
• Assess how to create a more memorable consultation experience that differentiates you from everybody else
• Improve your ability to turn practice features into patient-valued benefits