PRACTICE MANAGEMENT

210 Marketing Success Doesn't Happen by Chance or Artificial Intelligence
Peter Houtz and Dana Fox
Peter.houtz@plasticsurgerystudios.com
Level: Intermediate Organization: Interactive Workshop
Desired outcomes:

• Develop a marketing strategy unique to you
• Expand your social media reach (reels, audio, boosts)
• Evaluate all your marketing deliverables (website, PPC, SEO, Eblasts, events)
• Discuss how to incorporate AI into your long-term strategy