MARKETING

507 Marketing Without Having to Be an Influencer
Erica Crawford and Max Baybak
erica@influxmarketing.com
Level: Intermediate Organization: Didactic Lecture
Desired outcomes:

• Develop a solid understanding of various digital marketing channels and strategies, beyond influencer marketing
• Give participants the knowledge and tools necessary to independently evaluate and refine their digital marketing strategies within their own practice
• Identify best practices to measure, analyze, and optimize digital marketing efforts