PRACTICE MANAGEMENT

409 Google's Algorithm and Plastic Surgery: Building Authority in a High-Stakes Field
Vahe Tirakyan
vahe@mdlogica.com
Level: Intermediate Organization: Didactic Lecture
Desired outcomes:

• Review local SEO strategies tailored for plastic surgery practices, focusing on optimizing Google My Business listings, managing online reviews, and creating location-specific content to dominate local search results
• Identify the importance of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm for plastic surgery websites, including strategies to showcase surgeon credentials and build authoritative backlinks
• Discuss how to utilize AI technologies like GPT for content creation and optimization, while maintaining the high standards required for medical content. This section would cover how to use AI tools ethically and effectively to enhance your content marketing efforts
• Adapt to Google's Helpful Content Update by creating value-driven, patient-focused content that balances in-depth medical information with readability and user intent
• Integrate all these elements to create a powerful, locally-focused SEO strategy that establishes your practice as a trusted authority in your area