PRACTICE MANAGEMENT

407 An SEO Disaster: A Real-World Case Study Post Google's Ruination
Sam Peek
sam@incrediblemarketing.com
Level: Intermediate Organization: Workshop
Desired outcomes:

• Examine and discuss the mistakes that led up to the real-life example of an SEO disaster
• Analyze the lessons that reveal how to avoid similar pitfalls and build a sustainable, effective SEO strategy
• Discuss other potential risks a practice can face while creating its SEO strategy, as well as how to avoid them
• Educate the audience on best SEO practices