PRACTICE MANAGEMENT

109 The Future of Plastic Surgery Marketing: Mastering SEO, Search and AI
Keith Humes
keith@rosemontmedia.com
Level: Comprehensive Organization: Didactic
Desired outcomes:

• Fundamentals of SEO
• Identify core SEO principles for plastic surgery
• Master keyword research and on-page optimization
• Effective Search Engine Marketing
• Review PPC advertising strategies tailored for plastic surgery
• Create and optimize google ad campaigns
• AI in Marketing Efforts
• Implement AI tools to monitor and analyze marketing efforts
• Utilize AI to enhance personalization, predict trends, and automate marketing tasks
• Tracking and Lead Conversion
• Implement tracking tools to monitor marketing performance
• Emerging Trends
• Review the latest digital marketing and AI trends relevant to plastic surgery